Part II – Perceptual Map
Refer to the information on Perceptual Maps in Chapter 7 of the David text.
Follow Steps 1 through 5 in Chapter 7 and create a Perceptual Map similar to that in Figure 7-11 for your team’s company.
Utilize your Strategic-Planning Template to develop the Perceptual Map for your company.
In 100-150 words, summarize the information in Steps 4 and 5 in Chapter 7 and how it influences the firm’s strategy choices.
David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A competitive advantage approach (17th ed.). New York, NY: Pearson Education
In 100-150 words, summarize the information in steps 4 and 5 in chapter 7 and how it influences the firm’s strategy choices.
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Part II – Perceptual Map
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