What is your call to action?

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Nov 8, 2022


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Writing Lab
Now that I have identified your “problem” or “opportunity” that you want to use as the focus for your recommendation report, you will begin the process by first “pitching” your plan for research and investigation by creating a formal proposal.
The purpose of this assignment is for you to create a strategy for research and discovery in order to arrive at an informed solution for your problem or opportunity. Consider this proposal a way to organize your plan, convince your reader of the importance of the issue, and demonstrate your ability to shape and design content to meet your audience’s needs.
Attachment down below, i wrote a letter to my instructor and identified a problem or concern in your workplace, a local or civic organization, a government agency, on campus, or in your neighborhood that i wish to solve.
Now, you will publish a proposal memo laying out a plan to investigate possible solutions to your problem. Your goal here is not to solve the issue but to consider the steps you will take to research the issue.
To reiterate:
do not solve the problem just yet. Instead, design your memo as a road map, describing how you will go about finding out answers to your questions, how you will gather data, whom you will interview, which resources you will incorporate into your plan to use as a foundation for your argument, how you can gauge results, what monies you will need to allot to the investigation process (if any), how much time it will take you to explore viable options, etc.
Once again, remember that this topic will serve as the subject for your recommendation report.
Your proposal must:
Be written in memo format, and the length must be 2 – 2 ½ pages, minimum of two full pages, single-spaced
Include the following (use these as headings within your memo):
1. Problem statement (a short narrative employing all three appeals: ethos, pathos, logos describing the issue)
2. Purpose (how does attention to the problem or opportunity connect to the vision or mission of the institution?)
3. Benefit (how will your investigation of the issue benefit the organization? Specifics needed)
4. Audience (who is concerned, who will make the decisions?)
5. Methods/Procedures (what steps will you take, specifically, to investigate the issue? What agencies or suppliers will you contact? What surveys or interviews will you conduct? Websites consult? Analysis solicit? Where will you gather data? etc.)
6. Qualifications and/or resources? (what do you bring to the table? What is your involvement?)
7. Success criteria? (How will you judge your ultimate recommendations? The video on project proposal writing delineates SMART success markers, ways to evaluate results: they should be specific, measurable, achievable, realistic, and time-bound. You may use these elements as well, for they also will serve as partial criteria with which your instructor will judge your final recommendations within the report)
8. Budget (for this proposal, you will only need to include a short-term budget for your investigative process: do you plan to print documents or conduct an interview off-site, for example? Then perhaps you should include those costs here. You will need to provide real cost structures for implementing your suggestions within the final recommendation report, however)
9. Timeline? (how long will it take you to gather up this research and write your report? Create a Gantt chart in either Word or Excel to capture your schedule and include it in the proposal. Again, you will reconstruct a timeline for implementation of your final suggestions within the recommendation report)
10. Ultimately, what is your goal? What is your call to action? (Largely, what you wish to gain here is approval to investigate the issues)


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