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Marketing Application – USE CONSUMER BEHAVIOR BUYING HAVING AND BEING 13TH EDITION BY MICHAEL R. SOLOMON FOR THIS ASSIGNMENT
Learning by doing is an integral part of the course experience albeit on online. At the end of each chapter you`ll find Consumer Behavior Challenges (CBC). The intent of these assignments is for you to demonstrate your ability to apply course content. Thus in the CBC you are asked to "get your hands dirty" in playing the role of marketing manager by engaging in tasks/decision making that a marketing manager may encounter. In conducting mini-experiments and collecting data in the "real world" you will gain a better grasp of the application of consumer behavior principles. CBC assignments come from any material covered in the course up to the point of the assignment. This module`s CBC relates to how extraneous factors in a choice situation can influence our product selections.
Please complete CBC 9-35 located at the end of Chapter 9 (Decision Making). Then, submit a 1-2 page paper that responds to the question asked and reports your research findings.
Please Note: There should be a minimum of 3 participants presented with scenario 1 (fancy resort hotel) and a minimum of 3 different participants presented with scenario 2 (run-down grocery story) in the assignment for a total of 6 (or more) participants. To be clear, each participant should only be read one scenario or the other NOT both. (Please adhere to the page limit.)
(please adhere to the page limit.)
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