Understanding the differences between transactional data and useful information is of critical importance for any business professional. Data is generated in many places throughout an organization, but until all data is compiled, sorted, and analyzed, it is difficult to use for business decision-making processes. The process of translating data into useful information can show how well the organization is performing, satisfying customer needs, and being profitable. The transformation of data into information creates business intelligence, which is used in making day-to-day as well as long-term strategic decisions.
For this assignment, use the CSU Online Library and internet to research a company of your choosing, and address the prompts listed below.
Compare and contrast the types of data needed to support business operations and business decisions of the business you identified (e.g., marketing, customer, inventory, sales).
What type of information technology (IT) infrastructure do you think would be needed to store and manage the data you have identified?
Discuss how your approach to data management will be advantageous to the business from the positions of:
business resilience (ability to adapt to changing markets),
market advantage, and
increased profitability and return on investment.
Use APA Style in your citations and references. Your response for this assignment should be at least three pages in length, not counting your title and reference pages.
Understanding the differences between transactional data and useful information is of critical importance for any business professional.
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