Suppose a firm uses sugar in a product that you purchase. The firm vertically integrates by purchasing sugar farms that produce the sugar organically and in a way that makes it also sustainable for the environment. How would that influence your demand for that product? What other purpose than profitability might cause the firm to make this decision to vertically integrate in this way? Your journal entry must be at least 200 words in length. No references or citations are necessary.
What other purpose than profitability might cause the firm to make this decision to vertically integrate in this way?
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