Imagine you are a product marketing designer at the company or non-profit of your choice. You have been given a modest budget to design an advertisement for a product, service, program, or other initiative. (Examples: a video game, a fire safety campaign, a gourmet cooking seminar.) Before you can get the green light to work on your design, your project marketing team needs to produce a marketing plan and present it to your superiors,
Produce a marketing plan you would feel comfortable presenting to your superiors. This plan should cover the following bases:
Context & Significance
Explanation of the product, service, program, etc.
Argument for the product’s usefulness, timeliness, or importance. Outline the social, cultural, historical, and economic factors that make current conditions amenable for the product’s reception.
Explanation of the target audiences.
Explain the substance of your advertisement. If a static image, describe it in detail, down to the color choices. If a video, give a brief overview of its content and structure and provide a script or screenplay mock-up.
Explain the advertisement’s design: Why this style? Why these colors? (etc.)
Explain how the advertisement connects to the different target audiences. For example, how will you appeal to different generations in the same advertisement? How will you connect to each target population, without alienating the others?
List the kinds of appeals your ad will make: which emotions are you trying to trigger?
Beyond “buy this product” or “support this campaign,” what argument does your ad make?
Context Imagine you are a product marketing designer at the company or non-profi
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