Do they play your preferred music?

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Nov 6, 2022

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CONTENT: Abstract:
An abstract should include a statement of the problem you are trying to solve and the purpose of your research (You already did it) please add two point :
-the methods used, or survey questioner has been …… and how many persons (add it)
– the results in two sentences it will be enough. (Add it)
– Introduction:
(no need change anything in this part)
– Literature Review:
i need specific topic highlighted:
1- Mall Entertainment event
2- Consumer behavior, Shopping response, purchase attention
Research method:
quantitative
Change it to survey or questionnaire (I don’t know what is more correct) to aims for what ?
Sample size:
Ten people approached who attended to see or to instigated or explore the entertainment effected to shopping experience and attention to buy. please change purposively
Data Collection Instrument
we distribute 30 surveys mall to who attend the mall and they response of questioner 10 of people: they will make the survey.
survey :
Question Yes No
Do you prefer malls which provided entertainment?
Do you frequently visit such malls?
Do they play your preferred music?
Is the volume appropriate?
Do you stay longer in malls due to entertainment?
Do the malls offer variety apart from music?
Are there occasional influencers?
Is the mall layout appropriate?
Does entertainment increase your re-patronage intent?
Can you recommend malls that offer in-mall entertainment?
please make it in past. like was, did,
please add more two questions
1- about purchase attention
2- effect to buy
Result:
-make it statistic: please added as the percentages.
– Add your Opinion please
Research Limitations
(No need change anything in this part)
Implications for Future Research
– add point: Future research (how can I apply it in future)
please follow the instructor order (what exactly the point I wrote it).
Comments from Customer
PREVIOUS PAPER INSTRUCTIONS (#488580846): Subject: HOW DO IN-MALL ENTERTAINMENT EVENTS IMPACT ON CONSUMERS’
SHOPPING MALL BEHAVIOURS? A MODEL OF SPECIAL EVENT
ENTERTAINMENT
– Abstract
-INTRODUCTION
– OVERVIEW OF LITERATURE REVIEW
-RESEARCH METHOD
survey from: (same question)
Excitement at the Mall: Determinants and Effects
on Shopping Response
KIRK L. WAKEFIELD
University of Mississippi
JULIE BAKER
University of Texas at Arlington
– Result
– LIMITATIONS AND FUTURE RESEARCH
please use these two references for paper:
1-
HOW DO IN-MALL ENTERTAINMENT EVENTS IMPACT ON CONSUMERS’
SHOPPING MALL BEHAVIOURS? A MODEL OF SPECIAL EVENT
ENTERTAINMENT
JASON SIT, Associate lecturer, School of Management and Marketing,Faculty of
Business, University of Southern Queensland, Australia
MELISSA JOHNSON MORGAN, Senior lecturer, School of Management and
Marketing, Faculty of Business, University of Southern Queensland, Toowoomba
FRANCES WOODSIDE, Associate lecturer, School of Management and Marketing,
Faculty of Business, University of Southern Queensland, Toowoomba
link :
https://eprints.usq.edu.au/4891/2/Sit_Johnson-Morgan_Woodside_2008_VoR.pdf
2-
Excitement at the Mall: Determinants and Effects
on Shopping Response
KIRK L. WAKEFIELD
University of Mississippi
JULIE BAKER
University of Texas at Arlington

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